Websites that are easy to use, easy to manage and built to last.
From focused marketing websites to complex WordPress builds, I develop websites around the needs of the business — not around a page builder or template.
Custom Theme & Block Architecture
Headless or Decoupled WP with tailored Gutenberg block schemas designed strictly to prevent layout breaks.
Clean OOP WordPress Architecture
Zero Bloat plugins, Bedrock/Roots structured configuration, Composer dependency containment.
Direct Git Repository Handover
Full documentation, automated continuous integration, no proprietary runtime licensing locks.
Technical execution built around your business requirements, not off-the-shelf templates.
Every WordPress build is treated as a software engineering project — designed for editors to publish without friction, and built for speed, security, and long-term maintainability.
Business & Corporate Websites
Professional business websites with structured content management, custom post types, and editorial workflows that non-technical teams can use confidently.
Custom WordPress Development
Custom PHP development built for speed, clean dependency management, and full control over your database and data structure.
WooCommerce Development
Online stores built to handle complex product catalogues, reduce checkout abandonment, and stay fast under heavy traffic.
Custom Themes & Plugins
Lightweight, purpose-built plugins and themes for your specific needs — no bloated multipurpose code or unnecessary dependencies.
Elementor & Builder Modernization
Practical fixes for teams stuck on visual builders. I clean up bloated markup, optimize script loading, and restore stability without a full rebuild.
Landing Pages & Conversion Infrastructure
Fast, focused landing pages built for paid traffic. Clean markup, solid form handling, and server-side tracking that works.
Website Redesigns & Re-platforming
Executing redesign transitions without organic traffic drops. Preserving URL structures, metadata fidelity, and transactional customer records.
Performance & Core Web Vitals
Performance fixes for slow WordPress sites. I find and resolve render-blocking scripts, heavy CSS, and unindexed database queries.
Bug Fixing & Architectural Troubleshooting
Emergency debugging of critical infrastructure incidents, white-screens of death, database lockouts, and persistent memory exhaustion.
API & Third-Party Integrations
Connecting WordPress to your CRM, ERP, marketing tools, or billing platform with reliable two-way data sync.
A website redesign should improve more than appearance.
I look at structure, mobile usability, performance, maintainability, conversion paths, SEO foundations and the technical issues that can make future changes difficult.
Why standard agency WordPress builds decay
Most agency sites look fine on launch day. But underneath, they rely on page builders, dozens of conflicting plugins, and no deployment process. Within six months, performance drops and you’re afraid to click update.
- closeHeavy multi-purpose themes loading hundreds of unused stylesheet kilobytes.
- close30–50 third-party plugins creating endless attack vectors and database bloat.
- closeUnindexed wp_postmeta tables causing MySQL query bottlenecks on high traffic.
- closeBrittle visual builders that break whenever WordPress updates its core react components.
- closeNo staging environment, no version control, and edits made directly on the live site.
The Umair Younus Engineering Standard
I treat WordPress as a proper software platform. I write custom PHP modules, use native core capabilities, lock dependencies with Composer, and make sure your editors can’t accidentally break the design.
- check_circleLean semantic HTML5 structure with zero third-party framework overhead.
- check_circleCustom, lightweight Gutenberg blocks constrained to your strict design token system.
- check_circleVersion-controlled Bedrock / Roots structure with 1-click CI/CD deployment pipelines.
- check_circleSub-second TTFB via server-level Redis object caching and edge CDN rules.
- check_circleStress-free automated update routines verified against staging regression tests.
Already have a WordPress site that needs help?
I regularly work inside established WordPress environments where the job is to understand what already exists, diagnose problems safely and improve the site without disrupting the business.
Zero-Downtime Codebase Audit
I clone the site to a local environment. From there I inspect slow queries, security gaps, problematic hooks, and plugins consuming excessive memory.
Incremental Modernization
A full rewrite is rarely necessary. I patch security holes, speed up the slowest queries, improve Core Web Vitals, and replace fragile plugins one release at a time.
Ongoing Maintenance & Retainer
Direct access to a senior software engineer for ongoing updates, technical triage, feature additions, and security compliance. Guaranteed SLA response times without agency overhead.
Frequently asked technical questions.
Clear answers about workflows, technical boundaries, and how non-technical marketing teams operate inside my builds.
Do you work with existing themes or only build custom?tune
Both. If your site is already generating revenue and simply suffers from slow performance, broken plugins, or fragile templates, I will audit and optimize your existing setup safely without requiring an unnecessary ground-up rewrite. If you are starting fresh or ready to leave bloated visual builders behind, I build bespoke, high-performance themes tailored strictly to your design.
Will my non-technical team be able to edit content easily?edit_note
Yes — this is one of the chief reasons clients hire me. Rather than giving your team an overwhelming visual canvas where an accidental click breaks global typography or grid alignment, I develop custom Gutenberg blocks with pre-defined style parameters. Your team inputs text, images, and links into polished editorial fields; the engine renders pixel-perfect output every single time.
How do you handle hosting, staging, and deployment?cloud_sync
All code lives in your private Git repository (GitHub/GitLab). Changes are developed locally, tested on a dedicated staging environment, and deployed via automated CI/CD pipelines. I frequently configure high-assurance WordPress server stacks including Nginx, PHP-FPM, Redis object caching, and Cloudflare enterprise edge caching.
Need a website that can keep evolving?
Tell me what you have today and what you want the website to do better. I’ll review the technical setup and recommend the most practical way forward.