Technical foundations for better digital growth.
I support the technical side of marketing and growth — making sure websites, landing pages, tracking, performance and ecommerce experiences are ready to support campaigns and organic visibility.
Server-Side Tracking (GTM / CAPI)
Bypasses iOS ad blockers, recovers lost conversions, and sends clean first-party data to Meta and GA4.
Technical SEO Governance
JSON-LD structured data, dynamic canonicals, and automated XML sitemaps to optimize search crawl budgets.
Conversion Rate Optimization (CRO)
Fast, zero-flicker landing pages and checkout friction reduction designed to convert high-intent paid traffic.
Four pillars of growth engineering.
Marketing initiatives hit a ceiling when the technical implementation is frail. I build reliable server pipelines, clean data feeds, and high-speed page templates that allow your campaigns to perform at their full mathematical potential.
Zero third-party script bloat, zero attribution blindspots, and zero render jank across mobile and desktop.
Technical SEO & Structured Data
Clean schema markup, JSON-LD configurations, automated canonical structures, XML sitemaps, and robots governance that maximize search crawl efficiency and SERP rich snippets.
Server-Side Analytics & CAPI
Resilient GTM server containers, Meta Conversions API (CAPI), GA4 event architectures, and cookieless consent logic that recover lost ad attribution blocked by browser restrictions.
High-Converting Landing Pages
Rapid rollout of campaign pages built cleanly inside your CMS or headless setup. Zero bloat, responsive down to the pixel, and engineered specifically to convert paid traffic.
Multi-Variant Testing & CRO
Zero-flicker client- and edge-side A/B experiments. Clean implementation of statistical test hypotheses without destabilizing core revenue pipelines or site performance.
Comprehensive growth support capabilities.
Direct engineering support across every layer where marketing touches code, infrastructure, and analytics.
Technical SEO Foundations
Auditing crawlability, internal linking graph, automated meta tags, canonical logic, and schema hierarchies.
Core Web Vitals & Speed
Eliminating render-blocking assets, font display delays, layout shifts, and heavy third-party script chains.
Analytics & Conversion Tracking
Clean GA4 data streams, server-side Google Tag Manager (sGTM), Meta CAPI, and custom conversion event listeners.
Campaign Landing Pages
Dedicated squeeze funnels and product launch landing pages with lightweight code and pixel-perfect mobile layouts.
Conversion Rate Improvements
Streamlining cart flows, single-click checkouts, dynamic upsells, and addressing usability drop-off points.
Ecommerce Growth Tech
Custom Shopify Liquid features, WooCommerce pricing tiers, subscription engines, and localized checkout currencies.
Marketing Automation & APIs
Automating lead routing into Hubspot/Salesforce, webhook event dispatchers, and Klaviyo data synchronization.
Specialist Coordination
Working side-by-side with your existing media buyers, SEO strategists, and copywriters, or bringing trusted specialists into the project.
Development and marketing should never work in isolation.
Campaigns produce vastly higher ROI when the technical foundations are engineered correctly. Too often, marketing agencies request technical changes that developers misunderstand, or developers push code that quietly breaks tracking pixels and conversions.
I bridge this divide by speaking both languages: understanding your campaign objectives and ad architectures while having 100% direct command over the codebase, tracking containers, and server infrastructure.
Direct Technical Collaboration
Work directly with the engineer executing the changes. No bureaucratic account managers or lost-in-translation ticketing.
Zero Breakage Guarantee
New landing pages and CRO experiments are deployed safely without jeopardizing existing checkout flows, organic rankings, or analytics parity.
High Velocity Execution
When a marketing campaign is live, every hour of attribution data loss costs real money. Urgent tracking and landing fixes are addressed immediately.
Planning SEO or paid campaigns around your site?
Send me the context of what you’re running, what attribution is missing, or where conversion drop-off is happening. I’ll review your setup and outline the highest-impact technical improvements.