Shopify development for brands that need more than a standard theme.
I help ecommerce brands customize, troubleshoot and extend Shopify stores with hands-on Liquid development, theme work, integrations and custom functionality. A successful store is more than a storefront — products, variants, inventory, payments, fulfilment, subscriptions and internal workflows all need to work together seamlessly.
Shopify Online Store 2.0 + Headless / Hydrogen Hybrid
Custom Liquid sections, JSON modular templates, and decoupled Hydrogen / Next.js pipelines where bespoke commerce demands edge rendering.
Liquid 2.0 • Storefront API (GraphQL) • Shopify CLI • Hydrogen • TypeScript • Tailwind
Zero Unused App Scripts • Strict Webhook Idempotency • Clean Theme Repo Handover
Technical execution built around your business requirements, not off-the-shelf apps.
Every Shopify & ecommerce build is engineered as a robust commerce platform — built for merchants to run smoothly, and built for speed, high-conversion checkout, and scale.
Shopify OS 2.0 Theme Engineering
Bespoke Liquid themes built natively on Online Store 2.0. Clean JSON templates, modular custom sections, dynamic block controls, and granular Shopify customizer settings without bloated external page builders.
Liquid Development & Custom Storefront Logic
Advanced cart mechanics, custom line-item properties, dynamic merchandising rules, tiered volume discounting, and slide-out cart drawers engineered in lightweight vanilla JavaScript with zero third-party script lag.
Product & Variant Architecture
Solving complex bundling requirements, high-SKU inventory mapping, multi-attribute swatch selectors, and custom configurators where products depend on interconnected sizing, finishing, or linked accessory rules.
Shopify Plus Checkout Extensibility
Transitioning legacy checkout.liquid to Shopify Functions and Checkout UI Extensions. Custom order routing rules, post-purchase cross-sell flows, dynamic delivery validations, and bespoke validation scripts running at web speed.
Headless Commerce & Storefront API
Decoupled storefront builds using Shopify Hydrogen, Next.js, and GraphQL Storefront API. Designed for high-volume enterprise stores requiring ultra-responsive global edge caching, bespoke customer portals, or multi-brand setups.
ERP, CRM & Inventory Integrations
Seamless data synchronization between Shopify and external systems including Klaviyo, HubSpot, NetSuite, SAP, Katana, or custom warehouse databases via idempotent webhooks, REST, and GraphQL endpoints.
Payment Gateways & Custom Workflows
Configuration and custom routing for specialized payment processors, alternative payment methods (Klarna, Affirm, iDEAL), custom B2B invoice terms, and multi-currency pricing displays with zero layout jank.
Subscriptions & Recurring Purchase Flows
Direct implementation of Shopify Subscriptions API, Recharge, or Ordergroove. Bespoke subscriber portals, custom frequency selectors, churn-reduction pause flows, and frictionless one-click upsells.
Storefront Speed & Core Web Vitals Optimization
Eliminating unused tracking code, optimizing font delivery, eliminating render-blocking apps, lazy loading media correctly, and refactoring DOM bloat to consistently achieve 90+ Mobile Core Web Vitals scores.
Store Troubleshooting & Codebase Rescue
Diagnostic intervention for broken Liquid files, app conflicts preventing checkout completion, ghost cart anomalies, and legacy theme debt. We triage, patch, and stabilize your store with zero checkout downtime.
Ecommerce development focused on the systems behind the sale.
Many Shopify tasks eventually go beyond settings and apps. When the requirement needs custom logic, Liquid, JavaScript, APIs or careful integration with an existing theme, I can work directly at that level. Some of the most valuable ecommerce work happens behind the storefront: making inventory accurate, connecting external systems, reducing manual work or creating logic that standard apps do not handle well.
How standard Shopify stores gradually degrade in conversion rate, page speed, and stability:
- close15–25 Third-Party Apps: Heavy external scripts injected into the header slowing mobile load past 5 seconds.
- closeScript Conflicts & Drop-offs: Apps fighting for DOM precedence, resulting in broken cart drawers and checkout failures.
- closeRecurring SaaS Overhead: Paying $500–$1,200/month for simple banner, swatch, and bundling apps that can be built natively.
- closeZero Source Control: Unversioned changes edited directly in the online theme editor, risking total store outage during updates.
Engineered commerce infrastructure designed for performance, resilience, and operational ease:
- checkShopify Functions & Native Logic: Bespoke business rules running server-side at the edge, removing brittle monthly apps entirely.
- checkLean Liquid 2.0 & Modular Sections: Full editorial control in the customizer without introducing third-party script payloads.
- checkGit-Backed CI/CD Workflow: Safe code reviews, preview environments, automated linters, and zero live downtime deployments.
- checkBuilt for Scale: Architecture proven under Black Friday / Cyber Monday flash spikes handling $10M+ GMV without latency.
Have a Shopify requirement that apps cannot solve cleanly?
I regularly work inside established Shopify environments where the job is to solve complex merchant constraints, remove app bottlenecks, and improve the store without disrupting ongoing revenue.
Codebase & App Bloat Audit
Diagnostic snapshot of theme scripts, app payload impact, render-blocking stylesheets, checkout blockers, and a prioritized remediation matrix with estimated ROI.
Custom Logic & App Replacement
Replace expensive, brittle monthly apps with custom Shopify Functions, bespoke Liquid sections, or lightweight edge scripts that speed up your site and lower recurring software bills.
Retainer & High-Volume Support
Direct access to senior engineering for high-volume sales events, Black Friday/Cyber Monday readiness, conversion rate optimizations, and rapid feature rollouts.
Recent Shopify & Transaction Systems
Morphous Nutrition Storefront
High-SKU dietary and health ecommerce storefront built with bespoke Liquid 2.0 sections, dynamic product bundlers, and Recharge subscription integrations with sub-second page delivery.
CardUp Payment Engine & Commerce Gateway
Multi-currency corporate transaction pipelines, automated KYC ingestion, and synchronized ledger accounting built for cross-border B2B commerce and credit card settlement.
Technical details & collaboration terms.
Do you build from scratch or work within our existing Shopify theme?
Both. If your existing theme has clean foundations, I perform surgical Liquid enhancements, custom sections, or app-replacement functions. If your store has accumulated significant legacy technical debt, I build pristine custom Online Store 2.0 themes from scratch using clean Git repositories.
Can my non-technical marketing team still edit content and manage products?
Yes, completely. Every custom section is built with granular Shopify Section Schemas. Your team gains intuitive, native controls inside the Shopify Customizer to change copy, swap banners, adjust layouts, and update products without writing a single line of code.
Why use custom Liquid/Shopify Functions instead of third-party apps?
Third-party apps often load megabytes of unminified external JavaScript, introduce monthly subscription overhead ($50–$300/app/mo), and trigger conflicts during checkout. Native Liquid sections and Shopify Functions execute directly within Shopify’s infrastructure with zero speed penalty.
How do you handle migrations or high-traffic sales events (BFCM)?
All deployments run through isolated staging themes and automated GitHub pull request workflows. For BFCM and high-volume drops, we stress-test checkout endpoints, sanitize third-party tracking pixels, and lock down theme code to guarantee maximum uptime.
Have a Shopify requirement that apps cannot solve cleanly?
Send me your store link and a short description of what you want to change or build. I’ll review your technical setup and recommend the most practical, cost-effective way forward.
- check_circleDirect Senior Engineer Consultation
- check_circleResponse within 24 business hours guaranteed
- check_circleNon-binding preliminary architecture audit
- check_circleQ3/Q4 engineering capacity slots open for select merchants